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  1. page Teaching Rhetoric Using Advertisements, Canonical Texts, and Film edited ... Media and consumer literacy should therefore play major roles in the modern high school curric…
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    Media and consumer literacy should therefore play major roles in the modern high school curriculum. The steadily growing media literacy movement is aiming to address these new pedagogical necessities; however, administrators and communities have been surprisingly hesitant in responding to these needs, most likely because they conflict with traditional curricular designs. This needs to change. If schools are to adequately prepare students for the twenty-first century, we need to revamp outdated instructional models to reflect the realities of a “wired” world.
    In the opening chapter of Digital and Media Literacy, Renee Hobbs points out that “it is through digital media, mass media, popular culture, and technology that we will get most of our information and entertainment across the span of a lifetime.” She continues, asking, “Shouldn't students get some meaningful opportunities to analyze and evaluate the way these messages and experiences work in contemporary culture?” (8). The answer to this question should seem obvious.
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    felt the need to voice
    {NeilPostman-final.jpeg}
    Neil Postman, media literacy advocate
    (view changes)
    11:38 am

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